How We Make A Difference  
Civic Media to Facilitate
 Civic Engagement and Awareness
  While poverty reduction is still a priority of around 1.3 billion people in the world, public apathy over global poverty seems to be rampant in Korea. In 2010, the percentage of individual donations to the total contributions in the U.S, Japan, Singapore were 75%, 70%, 61%, respectively, while Korea it was only 15%. Comparing with other developed countries, these figures reflect that the donation culture of Korea has not yet widely permeated down to all levels of society.

Media coverage of global poverty and global health has had noticeably significant effects on public opinion on global poverty, as it mediates the public perception of global poverty and preventable diseases. South Korea’s mass media and internet portal giants do not come up with enough news stories on poverty and global health. Korea allows the most advanced Internet access both wire and wireless in the world, but web content about global poverty written in Korean is relatively scarce. As mass media pay little attention to world poverty, citizens only occasionally confront some of terrible scenes from Africa rather than in-depth stories and possible solutions of the problems. Subsequently, the public attention has gradually drifted away from global poverty, and civil society is prone to ignore engagement in poverty reduction efforts.

How do we make a difference? We go beyond news gathering and reporting and generate new pattern of information flow. Transforming open knowledge into civic action is an essential part of building a momentum of philanthropy. By helping to provide people with meaningful content and open knowledge about world poverty, we promote social awareness, and provoke innovative public dialogues. Our project offers online public spheres for productive discussion on global poverty bringing new opportunities to suggest new, creative, and cooperative solutions. Our civic media projects currently underway. It strengthens the social bonds within a community or creates a strong sense of civic engagement.

All citizens, especially, young people need to get informed about issues about growing malaria pandemic, mortality from polio, tuberculosis and HIV/AIDS, devastating global impact of neglected tropical diseases in Sub-Saharan Africa. For this, we do use social media and social networks sites for awareness project. As social media is now an integral part of many young people, whose power can sympathize with others which in turn motivates them to make the world a better place. For instance, provoking questions, or noticeable stories about global poverty that came through mobile applications, facebook, kakaotalk, twitter, blogs or tumblr encourage young people to take actions about global inequity issues. Our civic media project is making a fundamental change of awareness project because it enhances opportunity for people to connect and exchange ideas easily.
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The Global Poverty Public Awareness Project in Korea.
Designed by Jeong-ae Lee, Ranhee Kim, Suk-hwan Lim, Jaewoo Choi, Ji-won Oh & Seung-won Baek